Stop Phone Snubbing

Cramer-Krasselt Intern Project

The Brief: Use $1000 to make friends for something you believe in.

Have you ever been ignored in favor of a cell phone? Yeah, it's pretty annoying. My intern team decided to raise awareness to end "Phone Snubbing." We partnered with City Winery Chicago and executed a stunt where we rewarded diners who were more attentive to their company than their cell phones. 

Case Study:

Paid Social:

We ran targeted paid social on Instagram stories in popular restaurant areas during brunch and dinner times on the weekend.

Lauren Schechtman 2019