Stop Phone Snubbing
Cramer-Krasselt Intern Project
The Brief: Use $1000 to make friends for something you believe in.
Have you ever been ignored in favor of a cell phone? Yeah, it's pretty annoying. My intern team decided to raise awareness to end "Phone Snubbing." We partnered with City Winery Chicago and executed a stunt where we rewarded diners who were more attentive to their company than their cell phones.
We ran targeted paid social on Instagram stories in popular restaurant areas during brunch and dinner times on the weekend.