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Stop Phone Snubbing
Cramer-Krasselt Intern Project
The Brief: Use $1000 to make friends for something you believe in.
Have you ever been ignored in favor of a cell phone? Yeah, it's pretty annoying. My intern team decided to raise awareness to end "Phone Snubbing." We partnered with City Winery Chicago and executed a stunt where we rewarded diners who were more attentive to their company than their cell phones.
Case Study:
Paid Social:
We ran targeted paid social on Instagram stories in popular restaurant areas during brunch and dinner times on the weekend.
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